Green Promise Products

Natura®  Virtually odorless Natura paint is the greenest and safest paint available in the market. In independent third party testing, Natura paint has the lowest total VOC emissions of any national paint brand tested. Available in any color, Natura also outperforms the competition by being the safest paint for your family without compromising performance or color selection. Natura exceeds more industry standards for environmental safety than other leading zero VOC paints due to our unique waterborne colorant system that keeps Natura paint at zero VOC levels even after the paint is tinted to a specific color. Natura paint’s quick drying, virtually odorless formula allows you to use your room the same day it is painted.

    •    Zero VOC even after tinting
    •    No compromise in performance or color options
    •    Available in any color


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Aura® Interior Waterborne Paint Aura Interior paint is our best interior coating and is, "Quite simply the finest paint we’ve ever made."® With our proprietary Color Lock® Technology, Aura Interior paint delivers remarkable durability and exceptional color with hues that are richer, truer and retain their color integrity even after repeated washings. Aura interior paint is washable in any sheen, so you can use the sheen of your choice in any room. With its superior hide properties, Aura Interior paint never needs more than a second coat in even the deepest colors. Eco-friendly Aura Interior paint is low VOC and low odor and is available in any color. It applies easily and dries quickly for seamless touch-ups.

ben® ben offers great value with all of the performance qualities you expect from a premium interior paint from Benjamin Moore. ben is a low VOC, low odor coating that is available in any color you can imagine to suit any lifestyle and every décor. ben makes fabulous style easy and affordable, in a premium coating that applies easily, provides great coverage, and lets you create the home you want in unlimited hues.

Waterborne Ceiling Paint Waterborne Ceiling paint was created to be the finest ceiling paint in the market. Formulated specifically for ceilings, Waterborne Ceiling paint offers an super flat finish that’s designed to hide surface imperfections. Available in any color, Waterborne Ceiling paint is low VOC and low odor. Its outstanding application properties make ceiling painting virtually foolproof; it goes on easily with minimal spatter and superior hide for a flawless, professional look. Even in the deepest colors, Waterborne Ceiling paint maintains its super flat finish for an exceptional non-reflective surface.