2020 Benjamin Moore Color of the Year - "First Light"


Whether you’re a professional interior designer or just a keen DIY enthusiast, the announcement of the new color of the year from Benjamin Moore is always exciting. Benjamin Moore is considered the leading paint specialist in the industry, and each year the brand announces its color of the year. For 2020, this is “First Light” and we’ll delve into this in a little more detail here.

The Process of Choosing a Color of the Year

Choosing the perfect choice for color of the year is never an easy task for Benjamin Moore. The brand continually updates its palette to provide beautiful tones and shades, so choosing just one as color of the year must be a challenge. With the rapid approach of a new decade, the choice for color of the year for this leading brand was even more crucial.

To reflect the evolving concept of home and the sense of optimism many of us are craving at the moment, Benjamin Moore has selected First Light as the 2020 color of the year. This is a soft pink hue that is radically different from the Metropolitan cool gray of 2019.

First Light

According to Direct of Color Marketing and Development at Benjamin Moore, Andrea Magno, First Light was selected as the 2020 color of the year to represent the “new dawn of idealism, design, and living.” This beautiful shade reflects new definitions of home, shifting the mindset from material to satisfying life’s core needs of comfort, security, community, and optimism.

The 2020 Color Trends Palette

Alongside First Light, there are nine coordinating paint colors that have been hand picked by the Benjamin Moore team of experts. This color palette has been selected to play an integral role to support the core human ideals. Andrea Magno acknowledges that color is both powerful and highly subjective, particularly through a lens of different moods, relationships, and generations. The entire palette varies from bright and airy to saturated, so they can stand alone or be coordinated for a full look.

In addition to First Light, the palette includes White Heron, Windmill Wings, Crystalline, Buxton Blue, Thunder, Golden Straw, Oxford Gray, Blue Danube, and Cushing Green.

Coordinating With First Light

While pink may not be your first choice of color for decorating your home, this soft shade can actually be quite versatile and be used to create a variety of moods. Pink can be combined with red for a fun, daring look that exudes personality. You could paint your walls in First Light and choose red furniture and accessories. However, if you prefer to create a more sophisticated and understated theme, pair First Light with burgundy.

If you want to create a soothing and calm theme to your room, pair this soft pink shade with a subtle gray such as Thunder; this doesn’t create a huge contrast, so it is perfect for a peaceful bedroom. However, for a modern, pretty look, consider pairing the pink with green for a fresh twist on an old school aesthetic.