Benjamin Moore's 2018 Color of the Year - Caliente

Caliente is an energetic and strong red with a deep, sultry, and intimate radiance that adds warmness to any home. Chosen as Benjamin Moore’s 2018 color of the year, this warm hue proves that even red — so often seen as an abrasive and risky color — can add style and elegance to any room. With its warm tone and hints of orange and brown, Caliente was chosen by Benjamin Moore’s famed color and design team. The team carefully reviewed a colorful year that held bold cultural and social movements around the world — all which proved to have one thing in common: striking shades and hues of red and pink. Dedicated to mirroring the strength and the confidence shown in cultural movements happening across the world today, 2018's color of the year is meant to inspire and promote strength in change. [caption id="attachment_1247" align="alignleft" width="300"]Caliente - Benjamin Moore's 2018 Color of the Year - Paintpourri Caliente - Benjamin Moore's 2018 Color of the Year - Paintpourri[/caption] Ellen O’Neill, director of strategic design intelligence at Benjamin Moore, headed the team responsible for choosing the color of the year among over 3000 other hues. Citing the decision as a representation of today’s cultural climate, O’Neill states that the Benjamin Moore team drew inspiration from the Women’s March in D.C., where various shades of red and pink were worn, the Items show at MoMA, the red robes present in The Handmaid’s Tale, and more. Caliente, an orange-red color with undertones of brown, derives its name from Siena, in Italy’s Tuscany region. It is less abrasive than basic red but holds its own charismatic boldness and strength which makes it so unique. The color is warm yet radiant, striking yet soothing. Where Can I Use Caliente in My Home? For those who are weary of using red as a grand gesture in their homes, Caliente can be used as an accessory, accent, or even a feature wall or front door for subtle changes to a home. For homeowners willing to make a bold statement and break the rules, Caliente walls can make simple rooms turn more vibrant, adding a certain type of energy which many other colors cannot mimic. Caliente has its own voice and adds a certain depth, radiance, and energy to a room. It can be used as a backdrop in a room, on a front door, or even a carpet. It adds personality, charisma, spice, and warmness that reflects the boldness of the home decorator willing to use the color. If you are looking to make a statement, Caliente is the way to do it this year. It’s the signature color of a modern architectural masterpiece,” O’Neill says, and we couldn’t agree more. Stop by our Hackettstown paint store to see if Caliente, Benjamin Moore’s 2018 Color of the Year, is right for your home. We have paint specialists on hand to help you make the best decision.